Should you stalk your employees?  Provocative question, right?  In today’s episode of the podcast we discuss why that is actually important to the overall health of the company.

What we recommend is that clients plot the home addresses of every employee on a map when considering where to put the office.  And just to be clear, I’m not suggesting we invade anyone’s privacy.  We always ask the employers to just forward addresses – no names.  We’re just concerned with location – not surveilling anyone!

Smart, but realistically don’t we just care about where the CEO lives?  OK, now, that’s old school thinking, but remarkably accurate for a long time.  It still is in many cases.  True, but more than ever, employers are:

1. Paying attention to the needs of employees.
2. Wooing them back to the office.
3. Minimizing employee commutes – make them more bearable, especially with WFH.
4. Sometimes, the results of the mapping are surprising.  It can be eye opening.

Mapping can also show a business owner if they should open a second office or provide a coworking membership if a lot of employees are clustered together.

Also, to be considered, where do the company’s clients office/live?  And, who wins?  The employees or the customers?